1. WHO WE ARE

Data Controller: Downlift LLC 1209 Mountain Road Pl NE Ste R Albuquerque, NM 87110-7845, USA Email: info@downlift.com

This Website is an advertorial platform created on behalf of Longevity Store to provide information about their products.

2. INFORMATION WE COLLECT

Automatically Collected Information

When you visit our Website, we automatically collect:

• Device Information: IP address, browser type, operating system, device type

• Usage Data: Pages visited, time spent, links clicked, referring website

• Advertising Data: Interaction with our Meta (Facebook/Instagram) advertisements via Meta Pixel

Information You Provide

If you contact us via email, we collect:

• Your email address

• Any information you include in your message

3. HOW WE USE YOUR INFORMATION

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Copy

PurposeLegal BasisWebsite operationLegitimate interestAd measurement & retargetingConsent (via cookie banner)Affiliate link trackingConsentRespond to inquiriesLegitimate interestLegal complianceLegal obligation

Specific Uses:

• Meta Advertising: We use Meta Pixel to measure ad effectiveness and optimize campaigns. Meta may use this data to show you related ads on Facebook/Instagram.

• Longevity Store: If you click through to Longevity Store, they may receive referrer data (that you came from our Website).

• Analytics: To understand traffic patterns and improve content.

4. DATA SHARING

We share data with:

• Meta Platforms, Inc.: For advertising analytics and retargeting (Standard Contractual Clauses apply)

• Longevity Store: Click/referral data if you visit their website

• Service Providers: Hosting providers and analytics services under strict data processing agreements

We do not sell your personal information to third parties.

5. YOUR RIGHTS

Depending on your location, you have the right to:

• Access: Request a copy of your data

• Delete: Request deletion of your data

• Correct: Update inaccurate information

• Object: Opt out of targeted advertising

• Withdraw Consent: Change cookie settings anytime via the "Cookies Settings" link

To exercise these rights: Email info@downlift.com

Response Time: Within 30 days

6. COOKIES & TRACKING

We use cookies for:

• Essential: Website functionality (cannot be disabled)

• Advertising: Meta Pixel and affiliate tracking (requires consent)

Manage your preferences via the "Cookies Settings" link in our footer.

7. DATA RETENTION

• Analytics Data: Up to 26 months (Meta default)

• Server Logs: 90 days

• Email Correspondence: 2 years

• Consent Records: 1 year

8. INTERNATIONAL TRANSFERS

Our Website is hosted in the United States. If you access from the EU/EEA/UK, your data is transferred to the US under Standard Contractual Clauses and the EU-US Data Privacy Framework (for Meta).

9. CHILDREN'S PRIVACY

This Website is not intended for users under 18. We do not knowingly collect data from children.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy. Material changes will be posted here with an updated date.

11. CONTACT US

For privacy questions or data requests:

• Email: info@downlift.com

• Address: Downlift LLC, 1209 Mountain Road Pl NE Ste R, Albuquerque, NM 87110-7845, USA